About
Born and raised in Hong Kong as a local Cantonese and moved to Shanghai for opportunities at Wieden + Kennedy. Spending my time with a group of smart, funny and passionate people all over the world who tried to understand China culture and do something good for this place. After which I worked as a creative director for Oreo cookies, partnered with The Martin Agency in States and created a lots of delightful animations that satisfied my needs as a Pixar fan. Then turned my head to work for Apple at Media Arts Lab, one of my favourite brands on earth.
In 2017, I spent a year working in Forsman & Bodenfors in Sweden, often people referred it as the epic split company, for skincare brand SK-II and other projects. Detoxified by air, sun, strawberries, good coffee and nice people.
Experience
Creative Director, TBWA\ Media Arts Lab Shanghai /2018-present
Creative, Forsman & Bodenfors Sweden / 2017-2018
Creative Director, TBWA\ Media Arts Lab Shanghai /2016-2017
Creative Director, FCB Shanghai /2015-2016
Senior Copywriter, Wieden + Kennedy Shanghai /2011-2014
Senior Copywriter / Copywriter, Leo Burnett Hong Kong /2005-2011
Recognitions
SK-II Marriage Market Takeover
Cannes Glass Lions 2016, PR (Gold), Entertainment (Bronze), One Show 2017 (Merit), Clio 2017 (Gold), Spikes Asia 2016 (Silver)
Oreo Vinyl
One Show China 2016 Design (Gold), Golden Pin Design Award 2016 (Design Mark)
Zoo Records
Cannes Lions 2010 Direct/Mobile (Gold), Direct/Retail (silver), Design/Poster (Silver), Promo/Retail (Bronze), D&AD 2011 Direct/Integrated, Direct/Direct Response, One Show 2011 E-commerce (Bronze), Clio Awards 2011 Direct/Design (Bronze), Spikes Asia 2010 (Gold), Ad Fest 2011 Direct (Silver), Long Xi 2010 (Silver)
Greenpeace Parallel Consequences
Cannes Lions 2011 Press (Gold, Silver), Outdoor (Bronze), D&AD 2012 Illustration/Press & Poster (In Book), Art Direction (In Book), ADC 2012 Magazine (Bronze), Spikes Asia 2012 Press/Outdoor (Bronze), Kam Fan Hong Kong 2011 Print (Grand Prize)
Siemens nook and cranny
Cannes Lions 2009 Press (Silver), Kam Fan Hong Kong 2009 Print (Silver)