Nike Bad Weather Boys — Joey C

Our brief was to encourage young girls to stay active regardless the weather condition. We came up with an idea 'fall in love with bad weather’ by creating four charming bad boy characters and each representing a different manifestation of bad weather.

(From left to right) Rain, Winter Night, Wind, Snow. Intended to follow the style in girl comics and bring in the romance element to make it more appealing to young girls.

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Developed storylines for each bad weather boy. Protagonist changed her view on bad weather after encountering these characters. Mobile version:

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Web version:

Ecommerce:

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Character design:

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