Hong Kong's indie music scene had no platform — mainstream labels owned everything, and Zoo Records, an indie music label, had no budget to fight them.

We hid them in plain sight. Fourteen indie bands embedded into QR-code animal mosaics across the city. Scan a hidden animal, discover a band, stream and buy their music on your phone. In 2010, before QR codes were part of daily life.

Cannes Lions Gold · D&AD · One Show · Spikes Asia Gold