Apple Pay x Octopus

Global assets for the Apple Pay and Octopus Card launch in Hong Kong. Clean, functional, international. The brief was adaptation — take what global made and localise it.

We didn't stop there. In Hong Kong, Octopus isn't just a payment card — it's woven into daily life in a way that deserved its own visual language. We recreated the payment icons as Chinese-character-inspired graphic elements that felt native to HK rather than translated into it. What started as adaptation became original work.