Apple Pay x Octopus

Global assets for the Apple Pay and Octopus Card launch in Hong Kong. Clean, functional, international.

Too international. In Hong Kong, Octopus isn't just a payment card — it's woven into daily life in a way that deserved its own visual language. We pushed the assets further, recreating the payment icons as Chinese-character-inspired graphic elements that felt native to HK rather than translated into it.