Levi’s Revel
China | APAC | United States
Levi's Revel fits every size. The real challenge wasn't convincing women the jeans were good — it was convincing them they were.
When women feel good about themselves, confidence comes through their body language without a word.
To drive trial, we didn't build a fitting room — we built a 360 photo booth made of iPads where women could see themselves from every angle and share what they saw. Before the selfie was a strategy, we built one.
The campaign started in China. The client liked it enough to take it to APAC and the US.
