In China, single women over 27 are labelled Sheng Nu — Leftover Women. A word that turns personal independence into family shame.

Forsman & Bodenfors Sweden asked me to be their cultural consultant — because a campaign this raw about Chinese women needed someone who understood the tension from the inside.

The agency credited me on the award submission. The film won a Cannes Glass Lion. The collaboration led to a full relocation to Gothenburg.