Brand Platform: Shot on iPhone

Shot on iPhone is a platform of product demonstration in its purest form.

In China, it was dedicated to creating brand love for Apple while making audiences perceive iPhone as a cinema-grade camera. The latest product features were woven into every film — then further explored through behind-the-scenes content and tutorials. Every idea had to resonate culturally and demonstrate the product to the maximum. Both, always simultaneously.

Since 2016, Apple's Shot on iPhone became the most anticipated must-watch film every year for Chinese audiences.