Brand Platform: Shot on iPhone

What is a shot on iPhone platform? It’s a platform of product demonstration.

Dedicated to create brand love for Apple china and let audience to perceive iPhone as a movie grade camera. Every time we will feature new product attributes in behind the scenes and tutorials. The idea besides resonate with people culturally, also how to demo the product function to the max. It’s highly calculated project.

Since 2016, Apple’s shot on iPhone film became the most anticipated must-watch every year for china audience.